Popstar Rihanna has been dropped as the face of Nivea.
Newly-appointed head of Nivea’s parent company Bleisdorft, Stefan Heidenreich, told the Daily Mail that the singer isn’t an appropriate choice to promote the family-friendly brand:
“The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna.
“Nivea is a company which stands for trust, family and reliability.”
The 24-year-old teamed up with the skincare brand for a series of campaigns last year, starring in adverts and lending her track, California King Bed as a backdrop for the commercials.
The Bajan star has come under fire of late for her increasingly controversial behaviour, teaming up with violent ex Chris Brown for a remix track and being pictured with a suspicious white powder at Coachella Festival.
It is unlikely that this news will be a set-back for Rhi-Rhi however, as she recently announced plans to collaborate with River Island on a new fashion collection.
She is also in the middle of filming her Sky Living series, Styled to Rock, alongside Girls Aloud star Nicola Roberts and designer Henry Holland.