Simon Cowell has rescued nine stranded people, after their yacht began to sink in St Tropez.
The X Factor boss was holidaying in the South of France with friend and ex girlfriend Sinitta, when he received a mayday call from the sinking vessel.
Cowell, 52, sent a smaller boat to rescue the passengers and bring them back to his luxury liner, while his staff helped pump water out of the sinking ship.
Sinitta kept fans up to date via Twitter, posting a series of updates about the rescue mission:
“Just had a mayday message, 35ft boat sinking. Simon has sent us to help and rescue 9 people on board!
“Everyone ok, no-one hurt. Captain won’t let boat sink, petrol in sea etc. No tide, so hole plugged!”
This isn’t the first time Cowell has played the have-a-go-hero. Back in February, he came to the aid of a stranded father-to-be, giving him a lift in his private jet so he wouldn’t miss the birth of his child.