T4 to end after 14 years
Channel 4 has announced that its T4 strand of programming will end this December, after 14 years on air.
The show, which launched the careers of Alexa Chung, Vernon Kay, Dermot O’Leary and new Radio One breakfast host, Nick Grimshaw, will reportedly make way for a number of new music shows when the final edition airs.
Jameela Jamil, one of the current T4 presenters, backed up the news on Twitter, posting:
“Yes. It is true and it is very sad… T4 will be closing its doors this is year… This is probably what ol’ nostradamus was ravin on about.” [sic]
Known as ‘hangover TV’ and featuring programmes such as Hollyoaks, Friends and Scrubs, T4 was launched in 1998, however its audience had declined in recent years.
The series had recently been moved over to E4 on a Sunday morning to make way for new show, Sunday Brunch.
Dominic Bird, Channel 4′s Head of Formats, said:
“Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution. In a landscape where Channel 4 now provides E4, the nation’s most popular channel for 16 -34 year olds.
“T4 has been fighting incredibly hard maintain the cut through it once enjoyed and now is the right time to look at more appropriate ways to serve our younger viewers.”
