Jessie confirmed as first Voice coach
Jessie J has been revealed as the first celebrity coach for new reality show, The Voice.
The Price Tag singer confirmed the news this morning on Chris Moyles’ Radio One Breakfast Show by way of a yes or no guessing game.
Jessie, who featured on the X Factor this weekend as Tulisa’s aide, explained the ‘blind auditions’ format to listeners.
She also confirmed that the UK version would be similar to the format broadcast in the US and would feature four coaches – who are both mentors and judges to the acts – with each choosing ten performers after facing away from them while they sing.
She praised the ‘blind audition’ theory, telling Moyles:
“I do think sometimes that a lot of people don’t audition for these shows because… they don’t feel they look like a popstar. I can’t wait, I’m so excited about it.”
Danny Cohen, Controller of BBC One, said in a statement that he is “absolutely delighted” that The Voice will be coming to the BBC:
“It’s a big, exciting and warm-hearted series and will be a fantastic Saturday night event on BBC One.”
The series will consist of three phases: a blind audition, a battle phase and live performance shows. Each judge has the length of the auditionee’s performance to decide if he or she wants that singer on his or her team.
If two or more judges want the same singer then the singer gets to choose which coach they want to work with.
Jessie did not reveal the identities of any of the other four coaches, however Cheryl Cole, Charlotte Church, Dannii Minogue and Lenny Kravitz have all been linked to the show.
Cee-Lo Green, Christina Aguilera, Blake Shelton and Maroon 5’s Adam Levine all feature as coaches on the US version of the programme, which has proved to be a massive hit over in the States.
Open auditions for The Voice begin in London on 31 October 2011, continuing across the UK throughout November.
The Voice is set to premiere on BBC One in spring 2012.