Simon Cowell has spoken out about the revelations which emerged last week surrounding his private life.
The music boss admitted that the claims, featured in an unofficial biography written by Tom Bower, caused him to bury his head in a pillow.
However, Cowell effectively endorsed the book, entitled Sweet Revenge: The Intimate Life of Simon Cowell, by attending the launch party.
Speaking to a star-studded crowd at London’s Serpentine Gallery, the Britain’s Got Talent judge apologised to “anybody I embarrassed”, telling guests:
“I will be honest with you, I spent last week under a pillow in my bedroom. Newspapers were banned.”
The book was serialised in last week’s Sun newspaper and covers Cowell’s alleged relationship with fellow X Factor judge Dannii Minogue, alongside a ‘fascination’ with Cheryl Cole.
“When I first got the call saying someone was writing a book about me I said ‘good, who is it?’ They said ‘Tom Bower’. Not good’.”
He then said he spoke with Formula One boss Bernie Eccleston, who had already collaborated with Bower for a book on his life, explaining:
“I did take Bernie’s advice to invite him in. Then I read the serialisation.
“I always know how bad things are when my head of TV sends me these really sweet messages saying ‘are you OK’, which means it’s really bad.
“I want to publicly apologise to anybody I embarrassed because I have tried to keep my private life quiet a bit and I do have to apologise to certain people and certain members of my family. That’s the score.”
Tom Bower’s book is currently at Number 5 in The Bookseller hardback non-fiction chart.
It is his 20th unauthorised biography, with other subjects including Topshop boss Sir Philip Green and Apprentice star Karren Brady.