ITV has launched a new advertising campaign for the X Factor that seems to have hit a nerve with series two winner, Shayne Ward.
The promo looks back at the show’s history and features Leona Lewis, One Direction, Olly Murs, Alexandra Burke, JLS and Little Mix talking about their experiences on the reality show.
However, Shayne, 27, seems a bit rattled that he hasn’t been mentioned, commenting on Twitter:
“Just seen the new X Factor promo video. Yet again it’s like I’m being erased slowly from their history.
“Pathetic really. Would love to know why?”
Ward won the X Factor in 2005 and subsequently scored two platinum albums. His third record, Obsession, reached Number 15 in the charts and his single of the same name debuted at Number 97.
Other series winners Matt Cardle, Joe McElderry, Leon Jackson and Steve Brookstein have also been left out of the promo.
Shayne is currently starring as Stacee Jaxx in 80s-themed musical, Rock of Ages at the Shaftesbury Theatre in London. He is reportedly set to return to the studio when his contract ends this September.
Watch ITV’s #WhoseTimeIsNow promo for the next series of the X Factor, which starts in August, now: