The first trailer for new BBC reality show, The Voice has debuted online ahead of its expected launch date of 24 March.
The advert features the tagline ‘Who’s got what it takes to make them turn?’, with the famous coaches hitting the buttons of the show’s soon to be iconic red swivel chairs.
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The BBC has released a first look picture from forth-coming reality show, The Voice.
The image shows the four coaches, Sir Tom Jones, singer Jessie J, Black Eyed Peas star will.i.am and The Script’s Danny O’Donoghue at ‘blind auditions’.
All four will have their backs to the stage and will have to base their choices on vocal ability alone.
If a coach likes what they hear, they hit a button which turns their chair to face the artist who will then land a place on that coach’s team.
However, if more than one chair turns, the power changes and the auditionee gets to choose which mentor they think is right for them.
The show’s format also includes Battle Rounds, where contestants go head to head against their own team, and the Live Shows.
Each week, the artists that have made it through the previous rounds will perform in front of a live studio audience and face the public vote.
They will fight it out until only one artist is left to be crowned winner of The Voice UK.
The Voice will be presented by Holly Willoughby and Reggie Yates and is set to air in Spring 2012.
The coaches at 'blind auditions'
Related: Final Voice line-up confirmed
Related: Willoughby, Yates to present The Voice
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Jones and O'Donoghue complete line-up
Music legend Sir Tom Jones and The Script’s Danny O’Donoghue have been confirmed as coaches on new BBC reality show, The Voice.
The duo will join Jessie J and will.i.am to claim the last two remaining places and complete the line-up.
Sir Tom, who had his first hit in 1965 with It’s Not Unusual, said:
“I’m excited about The Voice, and thrilled to be participating as a Coach. This is a strong show; it’s all about talent – but it’s also exciting, competitive and compelling television.
“I’ve been blessed over the years to share the stage with some of the world’s finest artists, and I look forward to being part of the team that discovers a great, new, genuine talent.”
Lead singer of Irish band The Script, O’Donoghue also expressed his excitement, saying:
“I’m a massive fan of The Voice, so to be involved as a coach is amazing.
“This is a show unlike any other because it puts vocal ability first above all else. I look forward to putting my team together and battling it out with the other coaches to see who wins this unique, credible competition. I’m in it to win it!”
The Voice will be presented by Holly Willoughby and Reggie Yates and is set to air in Spring 2012.
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